The Papalote Story

Papalote Roasted Tomato Salsa is the culmination of nearly 50 years of family tradition, secret recipes and culinary expertise.

In 1999 brothers Miguel and Victor Escobedo, along with Victor’s wife Jodi, opened Papalote Mexican Grill on 24th Street, in the heart of the San Francisco Mission district. They had one goal in mind: To prepare outstanding Mexican dishes with the freshest meats and produce available and serve them in a comfortable and exciting atmosphere.

Miguel and Victor believe every Mexican restaurant should have a salsa that embodies the essence of the concept; Papalote Roasted Tomato Salsa embodies the spirit of Papalote Mexican Grill. This outstanding salsa, with its unique texture and unmistakable smoky notes, is elaborated with the same commitment to quality, freshness and flavor as the dishes it was intended to enhance at the family’s restaurant. Papalote Roasted Tomato Salsa is available at fine specialty food stores throughout the greater Bay Area such as Whole Foods Markets, Andronico’s, Mollie Stone’s, Nugget Markets, and many more from Sacramento to Monterey to Santa Rosa, as well as Safeway stores in Northern California and Hawaii. Papalote Salsa can also be ordered through this website to be shipped directly to consumers across the country. Order here!

Papalote Salsas have been reviewed and raved about by the media at local, state and national levels, including USA Today, The Wall Street Journal, Sunset Magazine, The Food Network, The Cooking Channel, and the Travel Channel, to name a few.

Without a doubt, the most exciting accolade Papalote Roasted Tomato Salsa has received came from Iron Chef Bobby Flay who, while battling Miguel and Victor in the Burrito episode of Food Network’s Throwdown! with Bobby Flay, proclaimed that “the salsa is the secret weapon!” . . .a secret weapon that proved to be powerful enough to help the brothers defeat the Iron Chef.